Marvel To Kill Off Main Character Every Quarter!

David Gabriel, who is the VP of sales at Marvel, revealed that the company have plans to KILL off a main character every single quarter, due to the sales of "Fantastic Four #587" when The Human Torch was killed off last month. He confirmed "that this is not a joke".
Gabriel did make it clear that these storylines are not all about the killings of Marvel's beloved characters. The key thing is what comes after the deaths, for example, after The Human Torch death, Spidey joined the team and the concept of “FF” got an entirely new focus as Future Foundation.
This could be interesting to see. I wonder who'll be next to die then?