Movie: ‘Think Like a Man’ Takes Box Office Top Spot With $33 Million

Think Like a Man was produced for just $13 million by Sony-owned Screen Gems, which was also behind two other pictures that premiered at No. 1 this year: The Vow and Underworld Awakening. The studio’s marketing campaign targeted African American audiences via appearances on Harvey’s morning show, screenings at historically black universities, and special promotions on networks like BET. The effort clearly paid off. For instance, Think Like a Man, which was directed by Tim Story (Fantastic Four), opened stronger than all of Tyler Perry’s movies except Madea Goes to Jail. And like Perry’s films, the movie skewed toward adult women, with 63 percent of the audience being female and 62 percent at least 30 years old. It received an excellent “A” rating from CinemaScore audiences.

I'm happy with this success, but not completely satisfied. These numbers are good for a black film but when it's all said and done I want to see how it compares to all the white romantic comedies, who bring in $100 million regularly. That will be the real test. Nevertheless, a success, and again a great film.